It took way too long for this to happen.
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The NBA is all about expanding its brand, or whatever. Creating exposure. Mining different markets. Exploring new revenue streams. Also, sometimes, basketball.
Why it took so long to offer a la carte, single-game League Pass options is beyond our level of comprehension, but here we are. Starting in 2015-16, the league will allow fans to buy either the full League Pass package as usual, but also a single-team package or one game at a time as the season moves along.
The league announced plans for the move in June, and on Wednesday the NBA announced the pricing. The full package will cost you $199, same as it did last season for new customers. A single-team pass goes for $120, and the single-game feature will set you back $6.99 every time out.
That sounds like … that sounds like a lot.
It’s a tricky balance, because one runs the risk of sounding like an insufferableRead More »from The NBA is set to offer single game and team package options for League Pass