Young MMA organisation trumps industry stalwarts at Marketing Awards

Industry watchers were stunned tonight as the 24-month-old ONE Fighting Championship took top honours at the annual Loyalty and Engagement Awards, edging out strong competition placed by brand champions Proctor & Gamble (Gillette F1 Williams) and AUGUSTMAN.

Marketing Magazine’s Loyalty and Engagement Awards is a glitzy annual affair that focuses completely on consumer loyalty and engagement. This year’s blacktie event was held at PARKROYAL on Pickering and it brought together the top brand guardians in every sector. 

Best Engagement Strategy for a Male Audience was the award that ONE FC was shortlisted for alongside Proctor & Gamble, AUGUSTMAN and Mongoose Publishing. Described by Marketing Magazine, the award “recognises the most successful execution of an engagement strategy for a male-skewed demographic. From social media, to live events, to gamification and contests, judges will be looking for campaigns and programmes that offer high levels of engagement with its audience to promote loyalty and advocacy.”

Before the night was over, ONE FC had picked up yet another award, this time as the first runner-up for the Best Use of Relationship Marketing (B2C). 

There to accept the awards on behalf of ONE FC was their CEO Victor Cui: “I am deeply honoured to accept this award by Marketing Magazine. This award is a recognition of the hard work that the entire team at ONE FC has put in to deliver world-class MMA events to a potential 1 billion viewers around the world through our live shows and TV broadcast. A big thank you to the panel of judges for recognising this and I look forward to showing our fans that what they have seen thus far is merely the tip of the iceberg. MMA is growing, and it is growing FAST!”

The awards are timely as they come just days before ONE FC holds their next mega event at the Singapore Indoor Stadium. Booked for 18 October, industry experts have called ONE FC: Total Domination the most stacked Fight Card in the history of ONE FC. 

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