A van carrying about 300,000 Panini World Cup stickers was stolen in Rio de Janeiro, prompting the company to attempt to calm panicked collectors over the city's remaining supply in order to avoid a full blown Panini-pocalypse.
Thieves made off with some 300,000 of the adhesive stickers featuring players who will appear in the forthcoming World Cup finals in Brazil which start in June, according to local press reports on Thursday.
The glossy stickers, loved the world over by football fans since the first World Cup edition in 1970, were being taken to newsagents in the city when the delivery came unstuck.
The daring heist, which will hopefully be made into a Hollywood blockbuster starring Samuel L. Jackson later this year, was not the first of its kind in Brazil. Before the 2010 World Cup, a Sao Paulo distribution center was compromised and 135,000 packs of stickers were stolen, but later found. Though the stickers are popular all over the world, it's unclear just howRead More »from 300,000 Panini World Cup stickers stolen in Brazil, company attempts to quell panic