SingTel bags Barclays Premier League broadcast rights

SingTel has obtained broadcasting rights for BPL. (AFP file photo)SingTel has obtained broadcasting rights for BPL. (AFP file photo)

Singapore Telecommunication (SingTel) has bagged the broadcast rights to all 380 Barclays Premier League (BPL) matches for the next three seasons commencing August 2013.

In a statement, the telco said the rights were acquired on a non-exclusive basis.  It did not say how much it paid for them.

In response to the news, Jeannie Ong, StarHub head of corporate communications and investor relations, expressed surprise that the FAPL did not conduct a tender for Singapore, departing from all past practice.

"We will be seeking clarification from FAPL before deciding on our next course of action. We will be keen to acquire the BPL only if the price is right," Ong said in a statement to media.

Allen Lew, country chief officer Singapore and CEO for Group Digital Life, SingTel said the matches will continue to be available online on and on mobile via
SingTel's BPL application.

"We are delighted to bring all the BPL matches LIVE to Singapore for another three seasons," he said.

"Along with our recent acquisition of the rights to the UEFA Champions League, UEFA Europa League, FA Cup, Serie A, Ligue 1 and other prominent football tournaments, fans can be assured of SingTel's strong commitment to deliver the most comprehensive football  experience on mio TV, the home of football," he added.

Premier League chief executive Richard Scudamore, said, "mio Stadium has provided
Singapore fans with great local programming and coverage of the Barclays Premier League
action in a comprehensive and innovative manner. We are pleased to be continuing our
partnership with SingTel for another three seasons."

The purchase of the BPL broadcast rights had been expected by some quarters.

According to the Singapore Business Review last month, CIMB noted, "Armed with deep pockets, we think SingTel is aiming to bag the BPL broadcast rights but on non-exclusive terms. SingTel needs iconic content such as the BPL to grow its subscriber base and to complete its football ine-up that it has been aggressively building up."