And the tributes have been pouring in non-stop from former coaches and other past and present footballers who played alongside him.
But it is his latest holiday fashion campaign with British Airways that has been garnering embarrassing attention.
Ahead of the summer travel season, the former England captain, 34, and his model wife, Alex, posed for a series of advertisements at London’s Heathrow Airport to promote the airways’ flights to the Caribbean.
And it has already been branded ‘cringe-worthy’ by fans, who compared it to a similar ad campaign by the National Lottery featuring Ashley Cole and his then girlfriend, Cheryl Cole, back in 2006.
The images show Gerrard and Alex wearing summer gear and posing with suitcases on the tarmac.
In another photo, the couple sat on beach towels laid on the turbine of the plane, surrounded by fake tropical palmRead More »from Steven Gerrard in ‘cringeworthy’ holiday ad