Classic Olympics gaffes

While not an athlete faux pas, Reebok's shortsightedness in supplying a team full of Nike spokesmen with warmup gear at the Barcelona Games proved to be one of the biggest gaffes is sports marketing lore. Led by Michael Jordan, several Dream Team members either draped the American flag over or covered up the Reebok logo during their historic medal ceremony, costing Reebok millions of eyeballs that they were certainly counting on. Come to think of... more 

While not an athlete faux pas, Reebok's shortsightedness in supplying a team full of Nike spokesmen with warmup gear at the Barcelona Games proved to be one of the biggest gaffes is sports marketing lore. Led by Michael Jordan, several Dream Team members either draped the American flag over or covered up the Reebok logo during their historic medal ceremony, costing Reebok millions of eyeballs that they were certainly counting on. Come to think of it, wasn't Dan & Dave in 1992 as well? less