They are sexy. They are hot. And this group of 10 girls is set to be the S.League's latest weapon to attract fans to the stadiums by the bucket-loads.
Called S.League SuperGals, this cheerleading group, made up of girls from Singapore, Australia, Indonesia and Argentina, will be performing at S.League matches, in the hope of upping the excitement level in the stadiums through their cheer routines.
Speaking on the new initiative, S.League CEO Lim Chin said: "Cheerleaders have always brought that extra spark in football. Hence, we decided to further improve the match-day experience in our S.League and entertain our fans who have been exceptional during this very competitive 2012 season so far.
"I look forward to seeing more fans coming to support our S.League as the season progresses," he added.
S.League SuperGals manager, Samantha Kan, hopes her girls will provide a greater match experience to the fans.
She said: "We know how passionate football fans are in Singapore and our aim is to add on to the experience they create with their passion and us, with our cheerleading routines.
"It is an exciting partnership and we are working towards making this Sunday a performance that is not to be missed," she added.
The S.League SuperGals will make their debut this Sunday in the match between SAFFC and Hougang United at the Choa Chu Kang Stadium.
However, some local fans are not convinced by the latest initiative by the S.League to boost flagging attendance figures in the 17-year-old league.
Football fan Sebastian Ng, who used to watch the occasional S.League games in the stadiums but has not been to any matches so far this season, said having cheerleaders is akin to "using sex to sell stuff". "Do we really need to stoop so low to attract fans?" he asked.
Likewise, Clement Lee, another fan who used to to follow the S.League, said just having the cheerleaders will not satisfy fans who just want to watch entertaining football. "It's not solving the root problem at all, which is the quality of football, or the lack of, in the S.League," he added.