The Singapore Sports Hub, National Stadium and Indoor Stadium will not be getting new names anytime soon.
But a number of facilities within the Sports Hub are set to be sponsored by OCBC Group in a landmark announcement made Monday morning.
The first-ever sports venue sponsorship in Singapore will place the local bank as the largest sponsorship partner of the Sports Hub to the tune of more than S$50 million over 15 years, according to OCBC CEO Samuel Tsien.
OCBC will possess naming rights to individual Sports Hub facilities, specifically the Sports Hall, Aquatic Centre, National Stadium club lounges and VIP lounge at the Singapore Indoor Stadium.An impression of the OCBC Arena in the Singapore Sports Hub. (Sports Hub Photo)
“We have to make our activities affordable, free when we can,” said Sports Hub CEO Philippe Collin Delavaud. “To do this, the project needs strong corporate partnership.”
According to the Frenchman, OCBC beat “four or five major Singapore corporations” that were vying for sponsorship and naming rights to the Sports Hub and its sprawling,Read More »from OCBC bags naming rights to Singapore Sports Hub facilities in S$50 million deal